February 8, 2023

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Home living innovation

Property decor magazine Domino sold again as fate of print edition in question

Domino, at the time a pink-warm Conde Nast magazine, has been offered for the second time in a few yrs — and the fate of the print version is up in the air.

The beloved title, concentrated on residence decorating strategies, has been sold to personal equity organization North Fairness.

“We’re ecstatic to last but not least welcome them to our family,” said Andrew Perlman, Controlling Companion of North Fairness, which last yr acquired the handyman unique Bobvila.com. “Domino is a phenomenal addition to our portfolio, and better positions North both in interior design as properly as the broader dwelling and Do it yourself landscape.”

While the Domino web page and podcasts will continue on, the new owners say they have however to determine how to carry on with the print edition.

“Having only just acquired Domino, we have not built any choices on the print merchandise,” said a spokeswoman. “We will perform the same thorough and thoughtful assessment we do with all of our brand names that have print merchandise in get to figure out the ideal way forward.”

Jessica Romm Perez, Domino’s editor-in-main for the previous five several years in spite of two possession modifications, said she will continue to be in her occupation underneath the new house owners.

The journal had been a month-to-month with a one particular million circulation foundation at Conde Nast when it folded in 2009 throughout the Wonderful Economic downturn. Because its 2013 relaunch, it’s been posted as a quarterly with a high solitary-copy price tag marketed mostly on newsstands.

Domino magazine cover
Even though the Domino website and podcasts will continue, the new owners say they have but to identify how to proceed with the print version.
Domino

Terms were not disclosed but North Equity has been on an acquisition spree of late. The corporation not long ago acquired some large US titles from Swedish publisher Bonnier, including Outside Lifetime, Discipline & Stream, Popular Science and foodie title Savuer. North Equity also owns War Zone and Undertaking & Objective, aiming at navy supporters.

When Domino was revived following a four-12 months hiatus in 2013, it is a few tech entrepreneurs entrepreneurs experienced hoped to rework the shelter mag into a automobile for e-commerce. But as 1 insider pointed out, “editors are not buyers,” and the e-commerce formula never ever took off.

It was bought to Multiply Media in 2018, the enterprise formerly recognized as Answers.com, which was emerging from individual bankruptcy and striving to broaden its portfolio with niche solutions in the digital place. Multiply also housed Fashionbeans and the wellness web-site HealthyWay. But the business was damage by the adjust in Facebook’s algorithm later on that calendar year, which resulted in digital site visitors plunging and layoffs.

The new homeowners hope to expand the fortunes of the title, which however has a big lover foundation of dwelling design and style aficionados, like by pushing digital affinity marketing courses.

Most of the workers is envisioned to stay below the new ownership, such as Basic Manager Tracy Cho, who will oversee company and editorial at Domino and Saveur. Reporting to Cho will be Domino’s Chief Innovative Officer Kate Berry and EIC Romm Perez.