March 1, 2024


Home living innovation

HEB debuts home department section in Central Texas store


NEW BRAUNFELS, Texas (KXAN) — Texas-shaped chopping boards and yeehaw pillows, H-E-B is adding far more than groceries to its suppliers.

The Texas grocer just lately opened a new area in New Braunfels and debuted its “Home by H-E-B” section. The “Home by H-E-B” section features house goods and Texas-type decorations from Texas designers.

H-E-B ideas to incorporate extra home departments in suppliers throughout the calendar year, according to the company’s launch. The office presents consumers the probability to browse merchandise from the Haven + Vital and Texas Proud collections.

The Haven + Crucial line functions “on-trend” merchandise from candles and mirrors to rugs and home furniture. “The Texas Very pleased brand will celebrate Texas model and element quite a few very similar goods manufactured by Texas-dependent artisans and organizations,” according to the release.

The retail store gathered leather products from Lucio Tailoring Co. in San Antonio, cowhide benches from Texas Bench Worx in Luling and hand-poured candles from Rustic Swank in New Braunfels.


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