June 19, 2024


Home living innovation

Tayto was the taste of home in 37 nations around the world around the globe during Christmas as on the net revenue rocketed

A excellent yellow packet of Tayto cheese & onion is the initial issue ‘locals’ appear for when arriving household from a prolonged holiday break abroad. And for thousands of Northern Ireland expats throughout the globe who could not get property for Christmas, it was the taste they just weren’t all set to give up.

a can of soda

© Elly Hunter, Advertising and marketing Director at Tayto

In reality the Tayto Group, which owns and manufactures Northern Ireland’s most profitable crisp model Tayto, has declared that online product sales skyrocketed about the Xmas time period by an unbelievable 145% as Tayto snacks have been sent across the entire world.

Even though the bulk of income had been despatched to England, Scotland and Wales, packets of Tayto crisps travelled to an remarkable 37 nations for the duration of the holidays and as far as Nepal, South Korea, Vietnam, Qatar and Bermuda.

A number of thousand packing containers of Tayto crisps acquired on the internet produced their way into kitchen cupboards across six continents for Christmas 2020.

Profits of Tayto branded items such as tea towels, T-shirts and beanie hats also enhanced as sentimental present givers established their sights on Mr. Tayto products.

Highlighting the organizations achievement, Elly Hunter, Marketing Director at Tayto commented: “We’re delighted to have been able to be section of so many Christmas celebrations throughout the planet in 2020 as our considerably cherished Tayto model travelled significantly and wide to bring the flavor of dwelling to so numerous folks.

“Our on the internet sales are continuing to mature even still, which just goes to show that Mr. Tayto will be generating additional people #TaytoHappy even further afield than at any time just before for a while still.

“In 2020, our on-line gross sales saw an extraordinary 145% increase as Tayto snacks were being sent much and extensive as Xmas gifts internationally. It is been a hard and unpredictable calendar year for any organization, so we couldn’t be prouder to see that so quite a few people have chosen our treats as gifts. Now is the time to thank our staff and even Mr. Tayto himself for all their hard operate during 2020.”

The family owned enterprise is a person of the very best recognised meals brands in the Northern Ireland marketplace. It owns and manufactures the Tayto brand name, the most prosperous crisp brand in Northern Eire. To locate out more about the legendary snack or get your very own box, go to www.tayto.com

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