February 8, 2023


Home living innovation

BoConcept Launches Contest in Partnership with Danish Designer Mads Berg


2022 is a unique year for BoConcept, marking its 70th anniversary. Seventy decades of iconic styles, craftsmanship and authentic top quality. These will be important subject areas in the new Ekstraordinær Due to the fact 1952 marketing campaign functioning from March to December.

As element of the celebratory yr, BoConcept is collaborating with the Danish illustrator and designer Mads Berg, broadly regarded for his modern Art Deco encouraged type. Jointly they will develop illustrations of its most legendary models to be gained in an exceptional competition.


The contest will give people the prospect to get a single of 600 confined-version prints, numbered and signed by the artist, featuring six style icons by BoConcept: Imola armchair, Charlotte chair, Amsterdam sofa, Madrid tables, Kingston desk & Princeton chair, Cupertino desk & Ottawa chair.

To enter the competitiveness, individuals just need to sign-up to acquire the BoConcept newsletter, when existing customers will be mechanically entered into the levels of competition.

Let’s hear from Mads about his experience collaborating with BoConcept.


Art Deco is indeed one particular of my most important influences, but there is really a lot more to it than that. It’s 1 of my resources of inspiration, as well as other models these types of as Art Nouveau and Futurism.

What I seriously respect about Nordic furnishings design is the fact that it is pushed by simplicity and features, that each component is there for a explanation. Of system, you can also have some details that are only there for decoration uses, and which is really what Artwork Deco is primarily about. By mixing these two worlds with each other, that’s when the magic comes about.

THE Sequence Involve Six Unique Iconic Models FROM BOCONCEPT’S Assortment. WHAT WAS YOUR Solution TO BRINGING Each and every Diverse PIECE TO Lifetime AND Developing THIS Set OF ILLUSTRATIONS?

My objective was to generate a varied and fascinating established, with each individual piece on the lookout distinctive and one of a kind, but even now working effectively alongside one another with the some others as a sequence.

In order to obtain this, in every single illustration I made use of a different track record color, however reliable with the manufacturer palette, and applied the exact same stage of saturation throughout the series. I also played with diverse stage of sights, so some merchandise are noticed from a top-down standpoint and others from a aspect view.

A further critical instrument is the graphic layer on major, really subtle but including regularity to the established.

And then, of training course, the illustrations replicate my design, so the shadings, the composition, the texture and all the other features are essentially connecting them as a collection.

AND WHAT WAS YOUR Strategy TO THE Different Condition, Natural and organic OR GEOMETRIC, OF Each Style?

In this sequence I needed to explore the way in which the light plays with the form of every single design and style, and how the shadow is cast on the flooring beneath it. I believe it’s truly exciting to see the interaction among the light-weight and the different styles and supplies.

In some of the illustrations there is even some light-weight participate in on the backdrop, to emphasize that there is a mild resource and a shadow cast. Incorporating some actors was actually significant as well, since some layouts are demonstrated at their best when another person is interacting with them.

Much more about Mads

Mads Berg is one particular of the world’s most well known artists in his genre. His key fields of operate are model illustrations, critical visuals, posters, maps, promotion and editorial illustrations, deal with artwork, murals, map layout, icon design and style, and form design.

To uncover out much more pay a visit to BoConcept here and discover out extra about Mads at his site on https://madsberg.dk



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