August 18, 2022

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Home living innovation

Asda under fire after ‘stealing’ independent designer’s Home S’cool T-shirts

ASDA has come under fire after ‘stealing’ an independent designer’s Home S’cool T-shirts and flogging them at a cheaper price.

Faye Isaac, owner of Annual Store, was horrified to discover that an exact copy of her logo T-shirts was being sold on the supermarket’s website.

Faye Isaac owns Annual Store and is the designer of the Home S'Cool T-shirt

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Faye Isaac owns Annual Store and is the designer of the Home S’Cool T-shirtCredit: Instagram
  • Home S’Cool T-shirt, £18, Annual Store – buy here

The T-shirts, which normally retail at £18, also appeared on New Look’s website, with both being sold for £9.

Both the New Look and the Asda T-shirt were manufactured by a third party company Noisy May.

Taking to Instagram, Faye shared a snap of the copycat design with her followers.

She wrote: “They never approached me to ask if they could support me and work together.

She was horrified to discover that her exact designs were being flogged on Asda's website

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She was horrified to discover that her exact designs were being flogged on Asda’s website Credit: Instagram
She later discovered her design was also being sold at New Look for just £9

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She later discovered her design was also being sold at New Look for just £9Credit: Instagram

“Sadly, I know this happens all the time. Thank you to all the lovely people who have taken time to message me about this, your support means the world.

“Home S’Cool is not just words, I coined this specific phrase nearly a year ago now. By turning a familiar phrase into a positive one.

“This phrase has supported our family through this pandemic and I hope, in turn, supported in some way or brought joy to so many families during these challenging times. A positive school uniform for the whole family and for our incredible teachers too.

“I hand print every t shirt and have done since the beginning, with help from my wonderful friend @helenhancocks when it was safe to do so.

Faye says she has worked hard to produce eco-friendly garments

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Faye says she has worked hard to produce eco-friendly garments Credit: Instagram

“With the hours, days and nights I’ve put into this product and design to provide the best I can for my customers, I don’t want people to think this underpriced product is my own. I’ve worked hard over the past year to work towards printing on organic fabrics and I’m just about to move everything over to our high quality, eco friendly garments.”

She added: “We need to address big corporations taking the talent from creatives and using it to their lucrative advantage.

“They have the resources and staff to ensure this doesn’t happen. I’m not staying silent about this one.”

Following Faye’s posts yesterday, both New Look and Asda have since removed the listing for the T-shirt.

Fabulous Digital has contacted Asda, New Look and Noisy May for a comment.

In other fashion news, this woman was left in hysterics after her Jac Jossa coat made her look like a “marshmallow man.”

And this woman ordered a £150 sequin dress online but was left crying with laughter at what actually arrives.

Plus this woman was in hysterics after dream £17 PrettyLittleThing jumper arrives… but the sleeves were long enough for Mr Tickle.

Mrs Hinch blasts eBay sellers for upping the price of their £10 storage racks to £150 after fans flock to copy her super-tidy kitchen cupboards