January 28, 2023


Home living innovation

The Brazilian Home Comes to Life with Experiential Design in the Heart of SoHo | News


ApexBrasil – in cooperation with different sectorial associates – sponsored a curated show of Brazilian furnishings, structure and society from more than 65 Brazilian organizations in conjunction with this year’s Casa Brasil 

NEW YORK, June 17, 2022 /PRNewswire/ — ApexBrasil, The Brazilian Trade and Investment Advertising Agency – alongside with the support of 7 Brazilian artistic economic system trade groups – brought the spirit of the Brazilian home to New York Town very last month at Casa Brasil, a sensory-packed pop-up 10,000 square foot exhibition of household furniture and design, housed in an open up-notion loft in the city’s fashionable SoHo community. Casa Brasil introduced together 22 Brazilian designers and extra than 65 businesses specializing in household furniture, lights, stone, ceramics, espresso, wine and/or spirits to give readers a wholly immersive practical experience of “Brasilidade” – the exclusive essence of Brazil. The exhibition coincided with Brazil’s existence at the International Contemporary Home furniture Fair, North America’s major system for furnishings style which every year provides with each other additional than 300 established and emerging structure brands from additional than 25 nations around the world, and which was concurrently getting held in New York City.

The show – which was open and obtainable totally free of cost to the community from May perhaps 11-25 – marked the next edition of the party in New York City. Attendees ended up invited to check out Casa Brasil to see to start with-hand Brazil’s special furnishings and style products and solutions – set versus an immersive backdrop of the appears and sights of Brazil’s assorted biomes, brought to existence via a complementary set up of projected video and audio art. Over the program of the two months of the show, decide on guests were invited to go to unique situations, which include culinary ordeals with skilled Brazilian chefs, wine tastings and a guided tour of the show with Natasha Schlobach, the direct curator of Casa Brasil, and her crew of Brazilian design industry experts.

Some of the taking part Brazilian style providers at Casa Brasil integrated, but have been not limited to:

  •  by Kamy results in sustainable textile goods featuring layouts motivated by multicultural communities across Brazil. The textiles are made by a wide range of Brazilian artisans and capture the country’s special spirit.
  •  Uultis is just one of the premier Brazilian furniture design and style studios, specializing in wooden-based solutions for the home. Their signature style and design model showcases the elegance of minimalist, practical style and design and the model is renowned for high-excellent craftsmanship.
  •  Modalle specializes in furnishings for residing places designed all-around customer encounter, strengthening quality of existence by layout.
  •  Omega Gentle develops tailor made solutions for use in household, professional and hospitality configurations with a concentrate on technologies and innovation. They have gained several structure awards, together with iF awards in 2020 and 2022.
  •  Tidelli Outdoor Living generates outside home furnishings and inner leisure environments in a relaxed city design and style.

In excess of the program of the two-7 days exhibition, Casa Brasil was attended by major New York Metropolis structure, foodstuff and cultural influencers, media and field considered leaders. Maria Paula Sobral Velloso, Manager of Industry and Services at ApexBrasil, spelled out why the notion of Casa Brasil resonated with so several: “Casa Brasil represents our culture and our heritage – and we are excited to share that with a world-wide audience in the heart of New York Metropolis. Brazilian design and style is infused with our spirit and our really like of mother nature, and we persuade visitors to Casa Brasil to really feel like – by way of the practical experience of viewing the exhibition – they had been capable to take away a piece of Brazil with them. Moreover, we want readers to comprehend that as Brazil grows as an exporter across a lot of sectors, world wide audiences need to be looking to our country for superb products and solutions of the greatest high quality, especially when it comes to household furniture and style and design.”

The United States is the world’s most significant importer of Brazilian furniture, with roughly 35% of Brazil’s exports in the sector destined for North America. At Casa Brasil, reps from ApexBrasil and Brazilian trade groups aimed to introduce U.S. traders to Brazilian export offerings with the intention of strengthening trade associations between the two nations. As the Brazilian household furniture business proceeds to expand its technological and artistic opportunity and hone its industrial capabilities, ApexBrasil estimates that the sector has a three-to-5-year export progress opportunity of 30.8%, which would deliver revenue of exports to approximately US $327.8 million for each year.

For additional facts about Casa Brasil, the course of action behind curating the event, and/or to watch the room for oneself, you should see the occasion video clip right here: ApexBrasil | Casa Brasil NY 2022  

To understand additional about other trade sectors ApexBrasil supports, remember to go to: http://www.apexbrasil.com.br/en/trade-sectors.

About ApexBrasil

The Brazilian Trade and Investment decision Advertising Agency (ApexBrasil) is effective to promote Brazilian solutions and companies abroad, and to draw in overseas investment decision to strategic sectors of the Brazilian financial state. ApexBrasil organizes various initiatives aiming to encourage Brazilian exports overseas. The Agency’s endeavours comprise trade and future missions, organization rounds, assistance for the participation of Brazilian organizations in important global trade fairs, arrangement of specialized visits of potential buyers and view makers to understand about the Brazilian effective structure, and other pick out functions created to bolster the country’s branding overseas. ApexBrasil also performs a major part in attracting foreign immediate investment (FDI) to Brazil, by working to identify company options, endorsing strategic situations and lending guidance to overseas buyers eager to allocate methods in Brazil. ApexBrasil is an company linked to the Brazilian Overseas Ministry (Itamaraty).

Media Make contact with

Savanna Fuller

Ruder Finn – PR on behalf of ApexBrasil in the U.S.




Cision Perspective authentic material to download multimedia:https://www.prnewswire.com/information-releases/the-brazilian-house-arrives-to-life-with-experiential-style and design-in-the-coronary heart-of-soho-301569765.html

Source ApexBrasil


Resource connection